| A hit is a single file request in the access log of a
Web server. A request for an HTML page with three graphic images will result
in four hits in the log: one for the HTML text file and one for each of
the graphic image files. While a hit is a meaningful measure of how much
traffic a server handles, it can be a misleading indicator of how many pages
are being looked at. Instead, advertising agencies and their clients look
at the number of pages delivered and ad impressions or views. |
